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Better Buildings: Better Business Conference has ended

Do you have your finger on the pulse of the latest products and services on the market? Are there new techniques and approaches to investigate? What are others in the industry doing that you’re not? Find out February 14–16, 2018 at North America’s largest event dedicated to cold climate residential building. Register now, then download the program book and check out these tips before you go.


Friday, February 16
 

10:15am CST

Your website as a business asset

Many businesses consider a website as no more than a modern yellow pages ad. However, a website can be an enormous asset for building value in a business. We'll look at real-world examples of websites that compete against themselves, learn how lead aggregators control online reputation for builders and contractors, discuss the influence of design on user engagement, and monetize the value of a website. We'll conclude with a list of do-first tips.

AIA 1.25 LUs, ASHI 1 CE credit, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, GBCI 1 CE hour, IACET 0.1 CEU, NAHB, NARI 1.25 CEUs, RESNET 1.25 PD credits


Speakers
avatar for Ben Lindberg

Ben Lindberg

Lion Tree Group
As a committed marketing expert for the building products industry, Ben has a unique perspective for both consumer-facing and b2b advertising. He helps companies create and evaluate lead generation activities and my company is particularly skilled in digital media including web design... Read More →


Friday February 16, 2018 10:15am - 11:30am CST
Mangrove

12:45pm CST

The buyer-seller dance

In the buyer-seller dance, one party has to lead and one has to follow. As a salesperson, you want to lead the process. The alternative is that the buyer leads you through their buying process, which means you're reacting. Sandler trained salespeople are different; they know how to lead. The Sandler methodology enables salespeople to engage prospects and exchange information with them in an honest, organized and non-manipulative manner that serves the best interests of both parties. In this session, you will learn the seven-step Sandler Selling System and role play techniques you can practice at home.

AIA 1.25 LUs, ASHI 1 CE credit, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, GBCI 1 CE hour, IACET 0.1 CEU, NAHB, NARI 1.25 CEUs


Speakers
avatar for Wayne Dehn

Wayne Dehn

3D Sandler Training
Wayne is a certified Sandler Trainer with over ten years of sales/management training experience. He is one of those true “you can be anything you want in America” stories. After working in the family business as a electrician, Wayne decided to start his own small business. Wayne... Read More →


Friday February 16, 2018 12:45pm - 2:00pm CST
Mangrove
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