Better Buildings: Better Business Conference has ended

Do you have your finger on the pulse of the latest products and services on the market? Are there new techniques and approaches to investigate? What are others in the industry doing that you’re not? Find out February 14–16, 2018 at North America’s largest event dedicated to cold climate residential building. Register now, then download the program book and check out these tips before you go.

Back To Schedule
Friday, February 16 • 10:15am - 11:30am
Your website as a business asset

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Many businesses consider a website as no more than a modern yellow pages ad. However, a website can be an enormous asset for building value in a business. We'll look at real-world examples of websites that compete against themselves, learn how lead aggregators control online reputation for builders and contractors, discuss the influence of design on user engagement, and monetize the value of a website. We'll conclude with a list of do-first tips.

AIA 1.25 LUs, ASHI 1 CE credit, BPI 1.25 CEUs, DSPS 1 CEU towards Dwelling Contractor Qualifier Certification, GBCI 1 CE hour, IACET 0.1 CEU, NAHB, NARI 1.25 CEUs, RESNET 1.25 PD credits

avatar for Ben Lindberg

Ben Lindberg

Lion Tree Group
As a committed marketing expert for the building products industry, Ben has a unique perspective for both consumer-facing and b2b advertising. He helps companies create and evaluate lead generation activities and my company is particularly skilled in digital media including web design... Read More →

Friday February 16, 2018 10:15am - 11:30am CST