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Better Buildings: Better Business Conference has ended

Do you have your finger on the pulse of the latest products and services on the market? Are there new techniques and approaches to investigate? What are others in the industry doing that you’re not? Find out February 14–16, 2018 at North America’s largest event dedicated to cold climate residential building. Register now, then download the program book and check out these tips before you go.


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Thursday, February 15 • 3:15pm - 4:30pm
Digital marketing: five tactics for performance building contractors

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This past year has again brought change to digital advertising and lead generation for home performance, HVAC and efficiency businesses. Google launched new products, paid search continues to grow more complex, third-party review is changing, and Facebook continues to dominate our daily lives. This presents opportunities for contractors to improve their lead generation activities and lower marketing costs while growing the business. In this session, we'll bring clarity to this confusing landscape, and show you ways to take advantage of online advertising, review management, Facebook, local search and content marketing.

AIA 1.25 LUs, ASHI 1 CE credit, BPI 1.25 CEUs, GBCI 1 CE hour, IACET 0.1 CEU, NAHB, NARI 1.25 CEUs


Speakers
avatar for Peter Troast

Peter Troast

Energy Circle
Peter is an expert in marketing energy efficiency and a leader in the use of social media to drive home performance. As founder and chief executive officer of Energy Circle, he and his team provide services to hundreds of energy efficiency, renewable energy, insulation and HVAC professionals... Read More →


Thursday February 15, 2018 3:15pm - 4:30pm CST
Wisteria
  Session

Attendees (5)